Marketing, Design, and Account Direction

OVERVIEW

Highly motivated and accomplished sales and marketing professional with expert-level skills in digital, print, and multi-media design applications., art direction and brand management.  Demonstrated expertise in all facets of account development, cultivation and overall management. Consistently delivers revenue growth and profitability through effective leadership of sales and marketing teams within highly competitive industries. Proven ability to build and leverage strategic relationships with key accounts vendors. Recognized for the ability to close sales by utilizing customer-provided information to build value propositions. Expert at analyzing market trends, conceiving strategies, forecasting, and developing and executing action plans. Proactive leader and motivational team builder who develops and empowers sales teams to succeed and deliver results. Solution-oriented and analytical problem solver; keen focus on customer; highly effective presenter and negotiator.

AREAS OF EXPERTISE

    • Digital and Print: Concept, Direction and Design
    • Marketing and Brand Strategy
    • Custom Application Development
    • Consultative Selling · Negotiations ·  Sales Strategy
    • Customer Relationship Management
    • Key Account Management / Retention · Project Management · Staff Management

PROFESSIONAL EXPERIENCE

DtINK, San Francisco, CA / New York, NY · 2004 – Present
Founder / Marketing Consultant / Designer:

Manage a team of eight (8) contractors, including software developers, graphic designers, programmers and artists for a boutique graphic design shop that provides brand management, marketing consultation, web site creation, offset and digital printing coordination and advertising design to clients. Oversee all sales, marketing and business development initiatives for the company. Identify new business opportunities and increase sales with existing customers; manage regional expansion through the implementation of targeted sales strategies. Manage client relations.

    • Partnered with and provide services for national and global agencies, including Euro RSCG/Havas Worldwide, MM Identity Lab, Impress Labs and Estipona Group.
    • Identify and qualify new clients; consistently secure accounts with new companies from positive client referrals.
    • Generate and managed lucrative accounts with well-known, key clients through referrals, such as AT&T/Cingular, Sony Playstation, House of Blues, Habitat for Humanity, Reno Philharmonic, Terraboost Media, Coldwell Banker, The Castle Foundation/State of Hawaii
    • Earned Addy Award for Art Direction for the marketing campaign developed for the Reno Philharmonic.
    • Utilized strategic marketing to generate exponential financial growth, additional clients and increased billing.

Bard College, Annandale-on-Hudson, NY · 2007 – 2010
Web Services / Web Senior Graphic Designer

Served as the sole designer responsible for providing web-based designs for Bard College’s 150+ web sites. Created original design concepts, managed execution and pre-production packaging; produced all online Flash-based advertisements. Designed and developed user-interface features, site animation and special-effects elements.
    • Consistently recognized for high-quality of work and user-functionality on projects.
    • Developed web-based functionality to meet the organization’s strategies and goals relative to external and/or internal communications.
    • Earned internal and external recognition for portfolio of projects; actively recruited by three (3) other colleges (CIA, Vassar and Marist) during tenure.

Christopherson Homes, Inc., Santa Rosa, CA · 2005 – 2006
Marketing Communications Manager:

    • Supervised marketing efforts of Santa Rosa’s top developer of new homes; developed and implemented marketing strategies for new housing developments. Managed and organized a network of outside vendors, including premier Bay Area ad agencies. Developed marketing / PR strategies and conducted monthly forecasting.
    • Generated client loyalty and consistently exceeded annual revenue quotas.
    • Significantly cut costs by spearheading the initiative to bring sales office design and installation, community branding and other marketing materials in house.

Marketing Designs, Inc., Belmont, CA · 2001 – 2005
Senior Account Manager / Project Manager:

Oversaw the management of clients for new home developers in Northern California and top international real estate agents. Prospected for new leads by cold calling and meeting with business owners and/or IT executives; maintained relationships with existing accounts. Utilized consultative- and solution-based sales tactics. Generated quotes; negotiated and closed contracts.

    • Developed and implemented multi-tiered marketing strategies for 250+ clients, included the top 1% of globally recognized agents and brokerages.
    • Generated a 110% increase in revenue for marketing designs through the new homes business segment by focusing on client loyalty, retention and growth.
    • Managed O’Brien Group’s marketing efforts for Cordevalle Vinyard Estates; earned recognition as Best Marketing Campaign for a Master-Planned Housing Community (Marketing Designs).

Project/Traffic Manager

    • Print and Advertising: Managed 23 full-time and contract employees, including graphic designers, photographers, writers and CAD designers. Collaborated with cross-functional teams to create and implement targeted communication strategies.
    • Directed flow of 100+ weekly design projects through creative production to client delivery.

Advertising Coordinator

    • Coordinated advertising placement for numerous clients in local and national real estate publications. Utilized consultative and solution-based selling tactics to secure new business. Liaised with customers regarding product quality and provided feedback to art directors.

EDUCATION

Bachelor of Arts, Mixed Media Art

University of California, Santa Cruz, CA

TECHNICAL SKILLS

Adobe Creative Suite: CS6 (Expert Level)

Project Management – Basecamp

Administrative – Office Suite

Off-shore Team Management and Direction – Custom Applications, HTML sites, Front and Back-end Programming; WordPress, Joomla, Drupal, and Mobile Applications